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Product photography: introduction, types and famous photographers



Product photography can as be called as e-commerce photography. It is a very important part of an e-commerce site, as it plays a key role in online shopping. When we talk about the importance of product photography then it will be justified to say that it helps to overcome the challenge that an e-commerce website faces i.e. to satisfy the wants of a customer. Thus it becomes a challenge for the photographer to get some very appealing picture of the products so that it fulfils the need of a customer who wishes to feel and touch the product before purchasing it. But when shopping online the customer cannot do so. Then the only option left to persuade a customer to buy the products is by making the products look very appealing in the photographs. This will also help in increasing the bounce rate and the conversion rates on the website. But you should not forget that making the product look appealing is not the only task of the photographer. He/she should click the pictures in a way that they go with your brand image and with the overall website. And this can be achieved only with the help of a professional. So if you are planning to have a product shoot then I would suggest you to hire photographer who is extremely professional and experienced.

When you hire a professional product photographer in Pune, product photographer in Kolkata or a product photographer in Chandigarh, they will always tell you that there are various types of product photography or you can say that there are several sub-categories in the product photography. Some of them are simple studio product shots, white background shots/ photos, using a scale to show the size of the products, product grouping, products and lifestyle action shots, studio setup, non-traditional product images, hanging products and large products. There can several more types of the product photography that are still used by professional photographers.

In this blog, I will mention some very famous product photographers from different states and cities of India.

Ritam Banarjee: a very talented product photographer in Mumbai, Maharashtra. Ritam has been associated with the Getty Images and has worked with many major clients from the various corners of the world. Guess, ICICI, Royal Enfield, PETA, Cosmopolitan, Elizabeth Arden, Rotary International and several major brands
like these are in the list of Ritam Banarjee’s clients.

Munish Khanna: he is a professional product photographer in Delhi. Besides that Munish is also a fashion and advertising photographer. His flawless work has been featured in books, magazines and websites. Due to his professionalism and versatile work he gained a lot of popularly nationally and internationally as well. Munish has an experience of working with brands like Maruti, VLCC, New Delhi Airport and a few more. He is helping the newcomers in the industry by teaching them the skills of photography.

Sharad Haksar: one of the most accomplished product photographer in Chennai, Sharad Haksar has his name established in the industry. He is the only proud Indian to bag gold, silver, two bronze and about twenty- one honourable mentions in the IPA awards. He is also the winner of Silver Lion and was nominated for
D&AD.

If you want to hire photographer for your product shoot visit starclich they have a wide range professional product photographer in their collection.


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